Why the five questions matter and how to update your facts

Autopilot writes weekly posts, customer replies, and website pages by grounding every sentence in real facts about your business.

Why the five questions matter

Generic AI content harms local business reputations by inventing prices, using flowery marketing clichés, and making promises you cannot keep.

When you answer the five onboarding questions:

1. Years in business and background: Ensures posts reference your real trade history.
2. Main services and specialties: Directs Autopilot to highlight services you actually perform.
3. Neighbourhoods you prioritize: Focuses updates on communities where you want more jobs.
4. Licensing and certifications: Notes verified credentials like gasfitter permits or red seal tickets.
5. Differentiators: Explains what makes your crew honest and reliable, such as upfront fixed pricing or clean boots in the house.

How to update your facts

1. Go to Fact Sheet or Profile in your dashboard.
2. Scroll to the Business Facts section.
3. Edit your services, service areas, operating hours, or differentiators.
4. Click Save Changes.

Future weekly posts, website copy, and review replies will immediately draw from your updated facts.